TV WEEK: Best Friends Forever series premiere billboards...
These billboard creatives for NBC's new Best Friends Forever sitcom really capture that classic BFF friendship moment with that familiar pose for a digital photo (it would only more contemporary if they were holding a smart phone, although then you wouldn't get to see the image in miniature leaving out the guy in the picture).
Jessica St. Clair and Lennon Parham star as 'Jessica' and 'Lennon', best friends living on opposite sides of the country who are reunited when Jessica's husband files for divorce.
Lennon convinces her 'bestie' to move back to Brooklyn to the apartment they used to share, which is not so great news for Lennon's live-in boyfriend.The clever ad really does help convey the premise of the show in an instant.
The standard landscape billboard for the new comedy was snapped along Highland Avenue at Franklin Avenue on March 15 and the squarer format along Beverly Boulevard on March 19, 2012.
