Road Billboard

Happy Cinco de Mayo everyone.
What would today be without lots of tequila flowing freely?

In honour of today's festivities, enjoy this selection of Don Julio Tequila billboards from recent years, which make for a fairly consistent brand campaign where the bottle is always the hero.
Do you know your Don Julio from your Patron, could you tell the difference between Jose Cuervo or Deleon?

These billboards were all photographed along Sunset Boulevard. From top to bottom with the latest billboard from April 6, 2012, 'The top shelf taken higher' creative was snapped on August 25, 2011, whilst the larger format captured on June 6, 2011 and finally the close-up label version on May 24, 2010.

Be sure to also check out this Corona Beer Cinco de Mayo billboard from May 2010.