These inventive, quirky billboard ads are just what you'd expect from such a fun brand as Ben & Jerry's.
By focusing on the quality and sources of their ingredients, like family farms and hand-pickedcherries, the brand can make people feel even better about eating their delicious wares, without thinking too much about all the calories.
The Chunk Generosity and Hand-picked Cherries billboard creatives were snapped along La Cienega Boulevard in L.A. on May 27 and the Family Farms version photographed along Santa Monica Boulevard on June 13, 2011.
Daily Billboard has to confess that
Everything but the... flavour is a favourite, accompanied with a scoop or two of
FroYo Cheery Garcia (for some
'healthy' fruit to balance dessert).
UPDATED: Here's another new dessert variant for 2012 using this same creative campaign, introducing
Ben & Jerry's Greek Frozen Yogurt Banana Peanut Butter. This new flavour billboard was snapped along
Beverly Boulevard at
North Poinsettia Place on April 28, 2012.
UPDATED: There's also the
Blueberry Vanilla Graham flavor to choose from and this billboard was snapped along
3rd Street at La Brea Avenue on May 5, 2012.
