Road Billboard

There have been some great copy only billboard creatives of late, but Daily Billboard especially likes this campaign for 89.3 FM KPCC News radio.

The simplicity of the slogans really pop against the vibrant orange of the billboards.

It's often hard to convey an audio medium in a visual way, but Daily Billboard thinks this campaign for the member-supported public radio station for Southern California does the trick nicely.

The ads really do help communicate the values of the radio programming - impartial and nonjudgmental ideas, factual information and a balanced viewpoint.

The 'Ideas not Ideology' creative was snapped along La Cienega Boulevard in West Hollywood on February 20, the 'No Rant No Slant' version along Laurel Canyon Boulevard in Studio City the next day, whilst the 'Balance not Bias' ad was captured at the corner of Robertson and Santa Monica Boulevards on February 24, 2012.

For more great examples of clever ad copy centric creatives, check out these US Bank billboards, Chipotle Mexican Grill ads and recent Mad Men second wave season five teaser billboards to name but a few.

Here's another of those fun retro looking billboards from KFI AM 640, this one pointing out the deficiencies of print media being able to supply the most up-to-date news in this digital age of tweets, status updates and of course, live radio.

These homages to vintage illustrations are by artist Scott Saavedra, with art direction and copy by his brother Neil. Be sure to check out the Looking for the Truth KFI billboard that was previously featured here at Daily Billboard.

This witty talk radio advertisement was snapped along La Brea Avenue on January 11 and a sunnier January 18, 2011.