TRIO DAY: News KPCC 89.3 FM radio billboards...
There have been some great copy only billboard creatives of late, but Daily Billboard especially likes this campaign for 89.3 FM KPCC News radio.
The simplicity of the slogans really pop against the vibrant orange of the billboards.
It's often hard to convey an audio medium in a visual way, but Daily Billboard thinks this campaign for the member-supported public radio station for Southern California does the trick nicely.
The ads really do help communicate the values of the radio programming - impartial and nonjudgmental ideas, factual information and a balanced viewpoint.
The 'Ideas not Ideology' creative was snapped along La Cienega Boulevard in West Hollywood on February 20, the 'No Rant No Slant' version along Laurel Canyon Boulevard in Studio City the next day, whilst the 'Balance not Bias' ad was captured at the corner of Robertson and Santa Monica Boulevards on February 24, 2012.
For more great examples of clever ad copy centric creatives, check out these US Bank billboards, Chipotle Mexican Grill ads and recent Mad Men second wave season five teaser billboards to name but a few.
