LONDON DAY: Sanctum movie billboard...

Sanctum movie UK billboardUnlike L.A. and New York, London doesn't have such a wealth of billboard sites, but Daily Billboard did manage to snap this beauty for the movie Sanctum on a recent visit.

It has an interesting underwater image, but two things really stick out about this creative. One, they are really trading on James Cameron's name and reputation. Two, 3D seems to be an important element of this film. Both factors make me question just how good the content of the movie actually is.

This movie billboard was photographed outside Waterloo train station in London on January 25, 2011.