DUO DAY: Red Bull Surfer and Soapbox Race billboards...
This cool new surfing billboard really stands out along L.A.'s Sunset Strip and certainly lives up to the slogan that 'Red Bull gives you wings'.
The high-energy drinks brand obviously wants to be associated with energetic, fun, outdoor sports and not just as a great party mixer with vodka.
This new photographic style is a real change from their more quirky cartoon style, like this L.A. Red Bull Soapbox Race billboard from September 2009, and the new sporty billboard was snapped along Sunset Boulevard on July 23, 2011.
UPDATED: Here are some more posters from the new Red Bull campaign featuring more adrenaline-fueled activities, snapped on the side of Whisky A Go-Go on Sunset Boulevard on August 5, 2011.
