Giant Heineken beer billboard...
Heineken's giant new beer billboard really stands out and it's nice to see different colours, the green and golden hues, adorning the 9000 building along L.A.'s Sunset Strip rather than the usual blue background to most ads that appear there.
There's something oddly mouth-watering about a drop of beer poised to fall into a waiting pint glass, especially when it's this big.
The massive billboard creative was snapped on July 23 and the smaller standard version photographed along Pico Boulevard on June 21, 2011.
Be sure to check out previous examples of giant billboards in this location, like The Big C's season one billboard, Maker's Mark whisky billboard, Nurse Jackie season three billboard and Transformers: Dark of the Moon movie billboard.
UPDATED: This square version of the vibrant Heineken creative was snapped along Highland Avenue at Hollywood Boulevard on August 21, 2011.
