Gentlemen, this is Vodka Ketel One billboards...
Ketel One certainly wants you to think that their vodka is the best out there with their new campaign and that real 'manly' men drink it. Obviously the ladies can stick to their Grey Goose, Absolut, Svedka, Stoli, Skyy and Belvedere vodka.
These billboards for Ketel One Vodka were snapped along Sunset Boulevard on August 4, 2011.
Vodka brands certainly go to a lot of trouble to advertise their products and distinguish themselves from the competition, but what about the other spirits and liquor. Come on gin, how do you market your brands?
You won't have to wait for long, find out tomorrow.
UPDATED: On a recent visit to New York City, Daily Billboard snapped this other female bartender creative from Ketel One's campaign along West Broadway and West Houston Street on November 7, 2011.
UPDATED: Perfectly timed for the festive season these Ketel One billboards have appeared along Melrose Avenue at Orlando Avenue and were snapped on November 22, 2011.
Daily Billboard feels this billboard with the cool guy raising his glass in a toast is probably the best at conveying the spirit of this campaign.
UPDATED: Here's another ad from Daily Billboard's archives, this one to introduce Ketel One's Oranje variant, snapped along Sunset Boulevard on June 7, 2010.