TV WEEK: Hart of Dixie billboard...

Rachel Bilson Hart of Dixie billboard
This Fall television season saw Rachel Bilson channeling a Sweet Home Alabama vibe in this billboard for her new show Hart of Dixie.

The new series follows new Doctor, 'Zoe Hart', as she leaves fast-paced New York City for a small town practice in Bluebell, Alabama.

This new season TV billboard, with the cute heart-shaped stethoscope touch, was snapped along Wilshire Boulevard at Centinela Avenue on August 28, 2011.

How long will it survive and will we ever see a second season billboard?
Hart of Dixie TV billboard
UPDATED: It looks like The CW believes in Hart of Dixie as Daily Billboard spied this new mid-season billboard along Sunset Boulevard on December 30, 2011.
Hart of Dixie mid-season 1 billboard
The adapted ad shows Rachel Bilson sharing the spotlight with more of the cast from the first season, with the witty 'Southern discomfort' tagline.
Hart of Dixie mid-season 1 TV billboard