FESTIVE WEEK: Baileys vs Bacardi vs Remy Martin...
'Tis the season to be merry apparently, with loads of festive drinks billboards lining the skies of L.A. these past two months.
Today's Battle of the billboards sees seasonal favourite Baileys Irish Cream taking on the likes of Bacardi rum and Remy Martin cognac, to win drinkers hard earned cash to toast the Holidays.
Baileys goes for a clever, indulgent creative to catch people's eyes, whilst Bacardi has some fun with the copy in their ads and Remy Martin goes for a combination twinkling festive lights and celebrity endorsement billboards.
These seasonal Baileys and Bacardi billboards were snapped along Sunset Boulevard on November 21.
The Remy Martin 'Things are getting interesting' billboard was snapped along Sunset Plaza on October 31, whilst the version featuring the rather sharp looking R&B singer, Robin Thicke, was photographed in the same location on December 2, 2011.
UPDATED: Daily Billboard managed to snap this other witty billboard for the festive Bacardi ad campaign.
Not only does the giant billboard really catch you eye on the corner of Sunset & Vine in Hollywood, snapped on January 2, 2012, but it's also great fun (and every brand marketers dream it has a full bottle shot of the product). 'Re-gift until empty', indeed.
