DRINK WEEK: Newcastle Brown bloody smooth beer billboard...
This billboard for Newcastle Brown Ale looks so cool and refreshing that you almost want to lick the pint glass on a hot day and can easily believe the witty tagline.
With the inviting pint foam head sticking out the top of the billboard it certainly grabs your attention and was snapped along Sunset Boulevard at Larrabee Street on April 25, 2011.
Be sure to also check out this previous fun Hell is waiting Newcastle Brown billboard.
UPDATED: Here's another Newcastle Brown creative in the same location over the Viper Room on Sunset Boulevard six months later on October 3, 2011.
UPDATED: On a recent visit to New York City, Daily Billboard also snapped this billboard for the Bloody Smooth creative along Manhattan's Houston Street on November 7, 2011.
UPDATED: Here are two more billboards from this campaign for the British ale snapped along Highland Avenue in Hollywood on November 13, 2011.
We've seen the 'Tastes the same since 1927' creative before, but the 'Smoother than your mum's upper lip' version is a new, rather unsettling addition.