DRINK WEEK: Newcastle Brown bloody smooth beer billboard...

Newcastle Brown bloody smooth billboard
This billboard for Newcastle Brown Ale looks so cool and refreshing that you almost want to lick the pint glass on a hot day and can easily believe the witty tagline.

With the inviting pint foam head sticking out the top of the billboard it certainly grabs your attention and was snapped along Sunset Boulevard at Larrabee Street on April 25, 2011.
Newcastle Brown smooth beer billboard
Be sure to also check out this previous fun Hell is waiting Newcastle Brown billboard.
Newcastle Brown same taste billboard
UPDATED: Here's another Newcastle Brown creative in the same location over the Viper Room on Sunset Boulevard six months later on October 3, 2011.
Newcastle Brown since 1927 billboard
UPDATED: On a recent visit to New York City, Daily Billboard also snapped this billboard for the Bloody Smooth creative along Manhattan's Houston Street on November 7, 2011.
Newcastle Brown Ale billboard NYC
UPDATED: Here are two more billboards from this campaign for the British ale snapped along Highland Avenue in Hollywood on November 13, 2011.
Newcastle Brown Ale billboards
We've seen the 'Tastes the same since 1927' creative before, but the 'Smoother than your mum's upper lip' version is a new, rather unsettling addition.
Newcastle Brown mum's upper lip billboard