TRIO DAY: The Soup TV billboards...

The Soup beauty pageant TV billboard
Daily Billboard loves this fun campaign for The Soup's move to Wednesday nights.
The Soup Fisherman billboardThe host of the E! Entertainment show, Joel McHale, certainly doesn't look that impressed to be sharing a taxi with a precocious beauty pageant winner, a stinky fisherman or a Jersey Shore-type wise guy (and who can blame him).
The Soup E! TV billboard
You can just imagine what biting and sarcastic commentary the comedian would have to say about his fellow passengers, and that's just part of the charm of these witty and colourful billboards.
The Soup beauty pageant billboard
The beauty pageant creative was snapped along Sunset Boulevard at Fairfax Avenue on November 30, whilst the fisherman version was captured along Hillhurst Avenue in Los Feliz on December 3.
The Soup Fisherman billboard
The slightly obscured third creative was photographed along Ventura Boulevard in Studio City on November 30, 2011 too.
The Soup Now Wednesdays billboard