TRIO DAY: Dr. Seuss' The Lorax movie billboards..
There are just some movies and characters which lend themselves to great billboard advertising.
Of course it helps if what you're trying to market is a visually exciting creation like The Lorax.
These eye-catching, zesty orange billboards for the animated movie, based on the 1971 environmentally-themed children's book written by Dr. Seuss, really stand out against that gorgeous blue California sky.
The humorous special extension billboard with its yellow bushy eyebrows and moustache literally beams down at passersby and is impossible to miss.
The extra-special 3D version is simply magnificent with its raised features and is Daily Billboard's favourite billboard of the year so far (granted we're still in January), and easily a worthy contender for the BAB Award for Best Billboard Installation.
Here's another standard billboard for the movie snapped on November 30, 2011 at Universal Studios Hollywood.
The standard face creative was snapped along Sunset Boulevard at Cahuenga Boulevard on January 3, 2012.
The Lorax's cheery 3D face (which must have cost a small fortune to produce) can be seen driving along Sunset Plaza at the top of La Cienega Boulevard in West Hollywood and was captured on January 4, 2012.
What a great standard of creativity to set for the start of 2012, let's hope there's more like this to follow.
UPDATED: As the movie's release date draws ever closer more billboards for The Lorax are popping up around L.A., including these two giant ads snapped along Highland Avenue on February 6, 2012, which you can see from as far away as Runyon Canyon with their vivid colours.
Here's also a fun movie theatre standee for The Lorax photographed at The Grove's cinema.
