TV WEEK: Smash series premiere billboards...
Daily Billboard loves this campaign for NBC's highly anticipated musical drama 'Smash', it certainly has that showbiz razzmatazz.
No doubt following the popularity of Fox's singing sensation glee, NBC is surely hoping for a 'smash' hit with its new Broadway inspired show, which will see American Idol's Katherine McPhee and Broadway's Megan Hilty compete for the lead role in a Marilyn Monroe musical.
The new show also boasts stars from the big and small screen to bolster the cast, like Anjelica Houston, Debra Messing and Jack Davenport.
The giant-sized billboard for Smash was snapped on the side of the former NBC Studios in Burbank on December 30, 2011, whilst another large format was spied atop the Hollywood & Highland Center on January 17, 2012.
The special extension billboard, with Katherine McPhee's head popping over the top of the ad, was captured along Sunset Boulevard at Crescent Heights Boulevard on January 13, 2012.
Let's face it people, 'Stars aren't born. They're made'.
