Sometimes
Daily Billboard feels extremely proud to be
British and seeing this fantastic ad campaign around
L.A. for
Visit Britain is one such occasion.
The scenic billboards highlighting
Great Britain's wealth of heritage, countryside and culture, with a flash of a
Union Jack, really do provide a tempting incentive to cross the
Atlantic.
The
arresting
'Heritage is Great Britain' creative features
Bodium Castle in
East Sussex, England, whilst the
'Countryside is Great Britain' features a stunning shot of the
Glenfinnan Viaduct in
Scotland.
Meanwhile
The British Museum in
London and its wonderful architecture is the star of the
'Culture is Great Britain' ad.
All of the imagery really does help evoke the feel of a nation steeped in history, with lots to see and explore.
These
U.K. tourism billboards come at a much need time for
Britain's economy, which just like the rest of the world is suffering from recession and a slow economic recovery.
The heavy-weight campaign seems to be all around the streets of
Los Angeles from mid-April 2012, especially in the high traffic tourist areas of
Hollywood & Highland and Sunset Boulevard (reaching locals and visitors alike), plus along
Wilshire Boulevard, Santa Monica Boulevard and
Beverly Boulevard.
Are you tempted to visit?
