The Help movie billboards...
There's nothing like a bright, zingy background colour to catch your eye and these movie billboards for The Help are no exception.
Set in Mississippi, the film adaptation of Kathryn Stockett's novel explores the world of African-American maids working for white households during the 1960's.
Emma Stone's young female writer defies racism and convention to tell the story of their life experiences from 'The Help's' perspective.
If you're a fan, be sure to check out original film costumes worn by Emma Stone and Jessica Chastain in The Help.
The squarer movie billboard was snapped above the El Capitan Theatre in Hollywood and the standard size version along Melrose and Highland Avenues on July 19, 2011.
The giant billboard for the period drama towering over L.A.'s Sunset Plaza was snapped on July 27, 2011.
UPDATED: This Emmy and Oscar consideration billboard for The Help was snapped along Barham Boulevard on December 10, 2011.
UPDATED: Now that the 84th Academy Award nominations have been announced, here's a lovely new billboard for The Help snapped on January 28, 2012, featuring Oscar hopefuls Viola Davis and Golden Globe winner Olivia Spencer. The movie is also nominated for Best Picture, with another worthy Best Supporting Actress nod to Jessica Chastain for her fantastic performance.
Let's hope this breakthrough film takes home some Oscars and enjoys wins for its four SAG Award nominations too.